Social Media Marketing Campaign

 When I think of a social media campaign, the first that comes to mind is some kind of give away or a partnership with a brand. I think the thought of a campaign makes me think of a brand, but from a partnership with some kind of influencer perspective. I am always seeing branded content from people partnering with brands, not so much the brand posting themselves. I don’t follow many businesses, so maybe that is the reason I don’t see much of those kinds of posts. I do get many posts from business around the holidays, especially when I started clicking on posts and sending things to my mom for my Christmas list. Once you start interacting with them, they’ll never go away! The chapter states that a social media marketing campaign is just an organized effort to communicate with an audience with a goal. It seems pretty simple when you word it like that, but if we’ve learned anything from this class it definitely is not easy. I liked the AIDA model, starting with attention then interest, desire, and action. I also liked how the chapter talked about social media being somewhere that you can combine these steps, which just further shows how quick and efficient social media can be. I think the overall hardest part of social media campaigns is the monitoring of your success, and changing what you did for the next campaign. It is not easy to try and follow each of your platforms and try to keep track of what worked and what did not. Maybe it would be easier with one campaign, especially if it only was promoted on one platform. I remember the ALS ice bucket challenge from a few years ago, and even just a few days my roommates younger sisters were making videos of themselves doing this challenge. They obviously are way behind on the trend, but it just goes to show how much of an impact something like that can have on a platform. All of those videos are still up somewhere, and can be accessed today which is completely insane to me. Not only is it good for brands in the moment, but they can have access to this content for years to come.