Chapter 3 Reflection

As I talked about last week, I am an arts administration minor but am still early into it. Currently I am taking a grant writing class, but last year I completed the introductory class where I learned a few of the same topics we are covering in this class, but only briefly. One of my favorite topics, was marketing and branding, but we did not focus it onto social media that much. One of the most interesting things in this chapter was the tone of voice. I loved how the chapter compared the company to a person, and what kind of personality that person would have. I think this is a helpful starting point, because it can be overwhelming to try and brand an entire company. Starting at a personal level might be an easier jumping off point. I think this is also helpful for me specifically, when I think about branding myself as as performer. I want to stay true to myself, while also making sure I’m marketing myself to as many people as possible. It is hard to make sure you are not cutting yourself off from opportunities, but also making sure you have a specific enough personality or type, so that you will be cast as that type. This goes back to catering to a specific demographic, which in my case, would be directors or casting agents. The only difference would be is that, I am not trying to cater to a specific type of casting agent. Instead, the casting agents would be looking for specific types of people which I would then be. There is a thin line between being too professional and too personal, but this idea that your brand comes from you first is helpful. I think this could help me to stay true to myself while creating my own brand. By always coming back to myself, there isn’t a way to get lost in the brand and lose sight of yourself. I’ve created a website in the past and was a bit confused on how to get my personality across, while keeping it brief. It would’ve been easier if I started with my personality, then turned those characteristics into a professional marketing strategy.